Excellence
We are focused on creating real value for our users. Restless and unconventional, we drive disruptive change forward.
ABOUT US
One Team
One Dream
We believe the future of investing belongs to individuals, not institutions. Our mission is to build the tools that make this possible and make them available to all retail investors.
BACKGROUND
From Switzerland
For all of Europe
Generative Trading began in 2024 with a shared observation: retail investors receive a great deal of data, but rarely a perspective that makes it understandable. Based on the founders' experience in finance and technology, the idea for a platform took shape in Zurich—one that reduces complexity and puts control over relevant financial information in the hands of retail investors. Today, we continue to build tools that make financial relationships visible — as a foundation for self-directed decisions.
- 2024 · The starting question
How can market complexity become an understandable foundation for better decisions?
- 2025 · The first prototype
Data, structure and personal starting points become one clear financial perspective.
- Today · A platform evolves
We keep building Generative Trading as a calm, precise system for financial orientation.
What drives us
Shared values
Shared vision
Integrity
We act independently and consistently avoid conflicts of interest. We use your data thoughtfully and make our methods transparent.
Clarity
We create clarity through understandable, accessible information. We reduce complexity so you can focus on what matters.
Meet the Team
Driven by the idea to
empower every investor
Founder
Conrad
Chief Executive Officer
Former Zurich banker and business consultant. A business lawyer and enterprising autodidact with a pronounced passion for technological developments.
“Financial institutions are stuck in the status quo, managed by boomers without vision or ambition. Change has to come from outside.”
Founding Partner
Aarni
Head of Business Development
Front-to-back banking experience from Zürich and Geneva to Dubai. Startup advisor on fundraising and corporate development. Driven Harvard Business School alumnus.
“Every investor deserves what even private banking clients still lack: One view for all assets and all banks. In the age of AI, there is no excuse.”
Founding Partner
Kimmo
Head of Technology
Expert in software development and IT infrastructure. A pioneer of modern, agent-based software and product development.
“Security gives people the freedom to manage their financial lives with confidence, without making compromises in every decision.”
Founding Partner
Quyen
Head of Marketing
Creative marketing and strategy expert. As an entrepreneur, Quyen is relentlessly focused on developing her clients’ brands and businesses.
“Trust grows when brands communicate clearly, act with integrity and offer reliable orientation in complex situations.”